A boutique swimwear label designed and made on the east coast of Australia, Willow Swim was founded by Victoria Lucas in 2017. Having worked as a florist, Victoria has always enjoyed being creative and it was after the birth of her first daughter in 2014 that she started designing swimwear. Created with little girls who love to enjoy days exploring under the sun in mind, each piece is timeless yet playful. Love by Willow is all about simple lines with sweet details.